AdMeld (www.admeld.com),
the leader in ad network optimization for premium publishers, today
announced a partnership with Pandora (www.pandora.com),
the leading Internet radio and music discovery service. During Q209,
AdMeld’s optimization technology generated a 95% increase in Pandora’s
yield from discretionary ad inventory and a significant reduction in
operational burdens.
John Trimble, Chief Revenue Officer at Pandora said, “AdMeld’s
technology solves a problem that’s affected large online publishers for
more than a decade: How do you maximize revenues from your discretionary
ad inventory without wasting a lot of time and resources? As a result,
our yield from discretionary ads has increased by 95%, we’ve gained more
insight into how those ads are performing, and our team is able to focus
more effort on premium, direct-sold opportunities—the most important
part of our business.”
AdMeld’s technology maximizes publishers’ revenues by dynamically
selecting the most lucrative mix of ads across hundreds of ad networks
and exchanges. The company also provides a range of services that
eliminate the complexities of working with multiple ad networks, such as
consolidated performance reports and payments. Lastly, AdMeld protects
publishers’ brands by aggressively enforcing ad block lists with
FireMeld, an innovative tool that makes it quick and easy to identify
and eliminate unwanted ad units.
“In this or any economic climate, its critical for global content
providers such as Pandora to derive the most value possible from their
ad inventories and internal resources,” said Michael Barrett, CEO of
AdMeld. “We built AdMeld to help the world’s largest publishers meet
these objectives, and with more than 70 premium organizations using it
worldwide, including IAC, Discovery Communications, FOX News and now
Pandora, we’ve proven that our technology consistently delivers.”
About AdMeld
AdMeld (www.admeld.com)
helps the world’s premium online publishers maximize revenue from ad
networks and exchanges, reduce operating costs and protect their brands
from unwanted ads. AdMeld’s real time optimization technology generates
the highest possible yield from each ad impression, and its suite of
tools and services enhance publishers’ understanding and control of
their discretionary ad inventories. Current AdMeld customers include
IAC, Discovery Communications, The Huffington Post, Pandora, World
Wrestling Entertainment and more than 70 others worldwide. Founded in
2007, the company is headquartered in New York City with offices in San
Francisco and London.
About Pandora
Pandora (www.pandora.com)
is a personalized Internet radio and music discovery service available
anytime and anywhere on the PC, in the home, and on mobile devices
(including the iPhone, Palm Pre and BlackBerry smartphones) via
partnerships with AT&T, Apple and Sprint. Pandora is based on the Music
Genome Project begun in 2000 and is the most thorough analysis of
popular music ever undertaken. Each song in this massive collection is
analyzed by one of more than 35 trained musicians, and assessed against
up to 400 distinct musical attributes such as melody, harmony, and
rhythm to capture its unique musical identity. Using this information to
build playlists based on musical similarity, listeners can simply enter
a favorite song or artist, and instantly launch a personalized listening
experience which includes discovery of new bands, artists and songs.
Pandora is the largest online music site based on monthly unique
visitors, has a growing user base of close to 30 million registered
listeners, a database of over 600,000 songs, and national advertisers
such as Levi's, Best Buy, Target, Honda, Procter & Gamble, and Nike.
Wise PR for AdMeld
Harrison Wise, 212-777-3235