MediaMath,
the leading digital media buying platform and services company, today
announced the official launch of its MathSelectTM suite of
targeting tools, which enables agencies to achieve greater precision and
cost efficiency for clients’ brand marketing efforts.
The MathSelect product suite is now embedded into TerminalOneTM,
MediaMath’s industry-leading media and data buying platform, to deliver
the efficiency of exchange-based buying with site- and cookie-level
targeting precision. Leveraging MediaMath’s proprietary data and supply
relationships, MathSelect allows agencies to transparently target
participating ComScore 250 publishers, contextual channels across
top-tier sites and portals, and dozens of demographically- and
behaviorally-defined audience segments across more than 10 billion
impressions daily.
“Our mission is to serve agencies’ needs as they adopt our solutions to
deliver more efficient, scalable, and precise campaigns for clients,”
said Joe
Zawadzki, CEO of MediaMath. “While the MediaMath platform has long
supported highly complex trading strategies, our agency clients also
require simple, flexible ways to execute targeted brand advertising with
the superior quality, accuracy, reach, and cost-efficiency they’re used
to from MediaMath. Through MathSelect, MediaMath is the first trading
platform to provide these crucial capabilities.”
Several MediaMath clients have already used MathSelect to power
successful brand campaigns for top-tier financial services companies,
travel providers, and consumer packaged goods brands.
MathSelect is the latest addition to MediaMath’s TerminalOne platform –
the first and most-scaled media buying platform in the industry. The
platform, launched in 2007, is focused on providing advertising agencies
with the user-friendly tools, technology, and back-office services
needed to trade effectively across leading display advertising sources.
It includes a common interface and workflow, data management layer that
integrates marketer and third-party data, PhD-designed algorithms and
bid optimization, and deep relationships with over a dozen major sources
of quality supply, including Yahoo!
RightMedia, Google’s
DoubleClick Advertising Exchange, Microsoft
AdECN, Facebook,
and others.
ABOUT MEDIAMATH
MediaMath’s automated buying platform provides advertising agencies with
access to more than 10 billion impressions daily, and a simple workflow
that manages the powerful analytics and rich data necessary to make best
use of them. Headquartered in New York, the company was founded in 2007
by a team of seasoned entrepreneurs, marketers, technologists, and
quants. Investors in the company include Safeguard Scientifics, Inc.
(NYSE:SFE), QED Investors, and European Founders Fund. For more
information on MediaMath, visit www.mediamath.com.
for MediaMath
Gregory FCA
Kate Ritchie, 610-228-2129
Cell:
484-557-5518
kater@gregoryfca.com