OwnerIQ, the first and only online media company to deliver customized
ownership targeted media programs, today announced that it has raised
$5.8 million in growth financing. Led by Kepha Partners, the round
includes participation by all of OwnerIQ’s current investors: Atlas
Venture; Egan-Managed Capital; CommonAngels and Mass Technology
Development Corporation. Funding will be used to fuel the continued
growth of the company’s New York based advertising sales operation,
expanding the scope and depth of OwnerIQ’s proprietary data solutions,
and the continued enhancements to OwnerIQ’s advanced media-buying
platform.
OwnerIQ has taken the knowledge of what people own and turned it into
one of the most compelling and actionable behavioral targeting solutions
available to advertisers today. OwnerIQ combines its unique and
proprietary database of ownership information with its MOST™ real-time,
cross exchange media buying platform to uniquely enable advertisers to
target specific anonymous users with their messaging, on an
impression-by-impression basis, across 90% of the web and with proven
and dramatically better results than alternative solutions.
“Online advertising is experiencing a shift toward premium solutions
based on proprietary targeting data and on-demand media acquisition,”
said Eric Hjerpe, General Partner at Kepha Partners. “OwnerIQ has
consistently delivered premium solutions for top brand advertisers using
their unique ownership related behavioral targeting data and techniques,
and has layered on top of that one of the most advanced, real-time,
cross exchange media buying platforms in the industry. We are very
excited at Kepha to have the opportunity to lead this investment.”
“We are thrilled to have Kepha as an investor as we are with the ongoing
commitment of our existing investors,” said Jay Habegger, Founder and
CEO of OwnerIQ. “The very high level of interest we received in this
financing from the investment community is a testament not only to our
significant revenue growth and stable of top brand advertisers, but the
unique nature of our offerings and how well we are positioned to
capitalize on the growing demand by advertisers to reach the right
consumers at the right time.”
About OwnerIQ
OwnerIQ (www.OwnerIQ.com),
an online behavioral targeting media company, pioneered the concept of
Ownership Targeting: enabling advertisers to precisely target consumers
across the entire ownership spectrum, from “intenders” looking to buy
for the first time to long-term owners who have owned a product for
years. Nothing predicts behavior as well as what a consumer actually
owns. Using its MOST™ real-time cross-exchange media buying platform,
OwnerIQ provides highly customized programs to target specific
advertiser defined audiences across the web, consistently yielding
industry leading results for its customers.
OwnerIQ was founded in 2006 by a group of seasoned online internet
advertising entrepreneurs and is backed by a consortium of leading
venture capitalists. For more information, please visit: www.owneriq.com.
OwnerIQ, Inc.
Mary Kelly, 866-870-2295
mkellyatowneriq.com