H.I.G. Ventures, LLC today announced that one of its affiliates has
completed a significant growth capital investment in Triad Digital
Media, LLC, a Tampa, FL-based online advertising services company.
Founded in 2004, Triad Digital Media is the market leader in creating,
managing and operating online media programs for leading retailer and
e-commerce websites. Triad partners with large e-commerce websites such
as Walmart.com, CVS.com, Dell.com and SamsClub.com and others to help
them monetize their online traffic via targeted advertising placements
and content. Triad creates, hosts and manages focused sections of each
partner’s websites and uses contextual and behavioral targeting to bring
a highly relevant demographic to advertisers. Triad’s approach, which in
addition to custom content includes banner ads and sponsorship programs,
reaches customers who are in a highly sought after ‘shopping’ mindset.
This offering provides great value to advertisers and is unique in the
digital media advertising market today.
“Triad is a true market leader bringing tremendous value and measurable
ROI to both advertisers and e-commerce retailers in one of the large
untapped areas of digital marketing,” commented John Kim, Managing
Director for H.I.G. Ventures. “The depth of their partnerships supports
their ability to deliver customized solutions and strengthens the
quality of the Triad offering. We are pleased to partner with Triad’s
outstanding senior leadership and look forward to the Company’s
continued growth.”
H.I.G. Ventures partnered with Triad’s management, including Greg
Murtagh, CEO and Founder, and Roger Berdusco, President and COO, with
its investment. Triad intends to use the H.I.G. Ventures’ investment to
accelerate its growth and expand its market offerings to current and new
partners and advertisers. Triad works with a wide range of partners,
including leading international Fortune 500 advertisers and leading
e-commerce sites, with a shared goal of helping brands connect with
their best current and future customers. As part of the investment, John
Kim and Nik Shah from H.I.G. Ventures will join Triad’s Board of
Directors.
“We are very pleased to partner with H.I.G. Ventures as our first
institutional investor,” said Greg Murtagh, CEO of Triad. “Triad has a
history of profitable growth due to our culture and focus on creating
substantial value for partner retailers and advertisers. We believe that
H.I.G. Ventures is aligned with that culture and in addition, their
knowledge of the digital media industry, strategic guidance and global
resources will provide us with an ability to accelerate growth even
further in Triad’s next phase of success.”
About Triad Digital Media
Founded in 2004, Triad Digital Media is the market leader in creating,
managing and operating online media programs for leading retailer and
e-commerce websites. Triad partners with large e-commerce websites to
help them monetize their online traffic via targeted advertising
placements, content and behavioral targeting. This offering provides
great value for both e-commerce retailers and the brands that advertise
with them. Triad was recognized by Inc Magazine in 2009 as one of the
top 500 fastest growing private companies in America. The Company has
offices in Tampa, Bentonville, AR, Chicago and Los Angeles. For more
information, visit www.triaddigital.com.
About H.I.G. Ventures
H.I.G. Ventures partners with entrepreneurs to provide the capital,
expertise and relationships necessary to build market-leading
businesses. The fund’s investment strategies are supported by a growth
equity team, focused on high growth companies in need of expansion
capital, and a BioVentures team that concentrates on investments in
biopharmaceutical, medical device and specialty pharmaceutical
companies. With over $550 million in dedicated venture and growth
capital under management, the firm’s two teams invest throughout North
America in early to growth-stage information technology, healthcare,
life science, media and service businesses. H.I.G. Ventures is the
venture capital affiliate of H.I.G. Capital, a leading private equity
investment firm with over $7.5 billion of capital under management, with
offices in Atlanta, Boston, Hamburg, London, Miami, New York, Paris and
San Francisco. For more information, visit www.higventures.com.
H.I.G. Ventures
John Kim, Managing Director, 305-379-2322
jkim@higventures.com
or
Media:
Wendy
Matheny, 305-379-2322
wmatheny@higventures.com