Next Jump Inc., a privately-held profitable company that has remained in
stealth for more than 15 years, today formally announced the company. A
drumbeat of news and major partnerships has forced Next Jump to break
its silence.
Next Jump is building the next generation of e-commerce and advertising
technology and revolutionizing the way consumers and marketers interact
online.
“Next Jump’s unique technology and data assets can be highly disruptive
to the e-commerce and internet advertising industries,” said Edward Liu,
Morgan Stanley Managing Director. “We think Next Jump will emerge as one
of 2010’s most exciting companies to watch.”
The announcement is significant because Next Jump is already used by
more than one-third of American workers and has 90,000 corporate
customers, 28,000 merchant partners, and 100 million users of its
service. More than 84% of the FORTUNE 100 and nearly 60% of FORTUNE 500
companies have employees that access Next Jump’s technology platform for
personalized deep discounts.
Next Jump has created the most powerful technology engine for sales,
achieving the highest conversion rates of browsers to buyers. Next
Jump’s merchant partners, both retailers and manufacturers, leverage its
technology to create the most targeted, cost-effective and measurable
campaigns. “Next Jump is not a retail competitor and never plans to be.
We provide the strongest technology engine for sales that has conversion
rates to die for, nearly 100x better than the market. We have an
incredibly happy set of merchant clients,” said Charlie Kim, Next Jump
CEO.
Next Jump’s technology is powered by better data which ultimately leads
to greater relevance for end users and higher conversion rates. Next
Jump’s most valuable data asset is collected directly from consumers, in
the form of “reminders” – explicit consumer preferences by brand and by
price point. Through years of testing, Next Jump has found behavioral
targeting using click stream and transaction data to be fundamentally
flawed and often leads to campaigns that annoy consumers. Next Jump’s
proprietary personalization technology allows consumers to personalize
the types of offers or retail brands that appeal to them and receive
relevant offers – relying on explicit consumer preferences vs. guessing,
which creates substantially better response. Next Jump’s unique data
advantage lies in the largest user-preference database built over a
decade.
Next Jump’s platform can deliver unparalleled sales conversion rates of
11-to-1 (9%) browsers to buyers, vs. the 1000-to-1 (0.1%) conversion
rate of traditional online advertising. The percentage of users who see
an ad or offer and click on it – for Next Jump is 60% vs. most web sites
where a 5% click through rate is considered excellent. The company also
facilitates members-only, in-store sales events for its merchant
partners that have resulted in attendee to sale conversions of 50% to
90%.
Next Jump was founded in 1994 by CEO Charlie Kim as an offline discount
program for college students nationally. Next Jump expanded to corporate
America and went online in 1997. The profitable, privately-held company
has 225 employees, which includes 150 engineers and plans to hire 100
more engineers in the next 12 months, with a goal to build the largest
Internet engineering force on the East Coast. Combining Next Jump’s
depth of data with the right skills has built a technology advantage,
creating a significant lead that will be difficult for others to catch.
About Next Jump
Headquartered in New York City, Next Jump is building the next
generation of e-commerce and advertising technology, and revolutionizing
the way consumers and marketers interact online. The company has created
the most powerful technology engine for sales achieving the highest
conversion rates of browsers to buyers. Over 28,000 merchant partners,
both retailers and manufacturers, leverage Next Jump’s technology, to
create the most targeted, cost-effective and measurable campaigns to
reach more than 100 million users. Next Jump acquires its users through
a B2B model, with over 90,000 corporations, affinity groups, and
institutions including more than 84% of the FORTUNE 100 and nearly 60%
of FORTUNE 500 companies. Next Jump has offices in New York City,
Cambridge, Massachusetts and London, U.K. For more information on Next
Jump visit www.nextjump.com.
For media inquiries only, please contact:
pr@nextjump.com
Next Jump Inc.
Jacquelyn Moore, 212-685-7101 x989
jmoore@nextjump.com