OwnerIQ, the first and only online media company to deliver customized,
ownership targeted media programs, announced today the elevation of
Connie Johnson to the position of Executive Vice President of Retailer
and Manufacturer Business. Ms. Johnson is part of the founding team at
OwnerIQ and has been its Vice President of Sales, with responsibility
for setting strategy and growing sales across all channels.
“Since we founded the company, Connie has excelled in formulating our
overall sales strategy, and in the process has developed key
relationships with retailers and manufacturers as we created unique
programs to meet their advertising needs,” said Jay Habegger, Founder
and CEO of OwnerIQ. “It has become apparent through her efforts that we
are uniquely positioned to provide solutions to these customers, and
that we needed to strengthen our commitment to them by appointing one of
our key executives to oversee and further evolve these programs.”
“The path-to-purchase today is online research often times followed by
off-line purchase. Our solutions allow retailers and manufacturers to
transform researchers who visit their websites into buyers in the
channel,” said Connie Johnson. “The compelling campaign results we’ve
seen with our ownership targeting and retargeting programs made it clear
to us that a dedicated and expanded effort to meet the unique needs of
retailers, manufacturers and their agencies would be core to the growth
of OwnerIQ.”
OwnerIQ’s MOST™ real-time demand side platform, coupled with its
proprietary targeting data, enables the deployment of advertising
solutions that are specifically tailored to the objectives of retailers
and manufacturers: driving more sales in the channel. Targeting a
specific segment of “owners” or “intenders” utilizing OwnerIQ’s
proprietary data alone or in combination with other 3rd party data
enables OwnerIQ to create unique audiences and deliver efficient and
optimized display advertising campaigns.
About OwnerIQ
OwnerIQ (www.OwnerIQ.com),
an online behavioral targeting media company, pioneered the concept of
Ownership Targeting: enabling advertisers to precisely target consumers
across the entire ownership spectrum, from “intenders” looking to buy
for the first time to long-term owners who have owned a product for
years. Nothing predicts behavior as well as what a consumer actually
owns. Using its MOST™ real-time cross-exchange media buying platform,
OwnerIQ provides highly customized programs to target specific
advertiser defined audiences across the web, consistently yielding
industry leading results for its customers.
OwnerIQ was founded in 2006 by a group of seasoned online internet
advertising entrepreneurs and is backed by a consortium of leading
venture capitalists. For more information, please visit: www.owneriq.com.
OwnerIQ, Inc.
Mary Kelly, 866-870-2295
mkellyatowneriq.com