News facts:
Proclivity Systems enables online retailers to execute
revenue-generating, direct marketing campaigns based on consumer
valuation and forecasted intent to buy
Proclivity Systems hires William Baxter as Vice President of Technology
Baxter will serve as a key member of the executive team, responsible
for Proclivity System's technology development, implementation and
ongoing strategy
Proclivity
Systems, which enables online retailers to execute
revenue-generating, direct marketing campaigns based on consumer
valuation and forecasted intent to buy, today announced the addition of
veteran technologist William Baxter to the company’s executive team. In
his role as Vice President of Technology, Baxter will draw on his more
than twenty years of experience in foundational technology development
at organizations such as CheetahMail and Bloomberg. Baxter will focus on
the development, execution and enhancement of Proclivity’s proprietary
technology, as well as driving customer integration through scaling
Proclivity’s current technology to meet growing demands.
“Proclivity Systems offers marketers the first technology to truly
forecast what individual customers want to buy, for how much and when.
Proclivity takes a lot of the guess work out of retail marketing by
giving marketers the power to communicate with consumers effectively,"
said Baxter. "Proclivity’s ground-breaking technology offers an exciting
array of possibilities for future development and enhancement of the
platform. I'm thrilled to be part of an ardent management team
positioned at the forefront of information technology."
Prior to joining Proclivity Systems, Baxter served as Managing Member at
FocusDB, a provider of non-relational database systems for high-speed
querying of event data. In his role as Vice President of Technology for
CheetahMail, trusted service provider of email marketing and customer
intelligence technologies for top enterprises worldwide, Baxter played a
pivotal role in taking the company from its beginning phases to sale,
developing the company’s core infrastructure, as well as internal
technology that led directly to CheetahMail’s second generation product.
Baxter was also President of SuperScript Technology, a software
consulting firm. He earned a PhD in Mathematics from the University of
California, Berkeley.
"Proclivity has seen tremendous growth in the last year. The marketing
community has taken notice of Proclivity’s unique technology platform
that forecasts customers’ desires and enables them to launch targeted
campaigns that for many companies will result in excess of a twenty
percent revenue lift," said Sheldon Gilbert, founder and CEO of
Proclivity Systems. "William’s deep experience with rapid processing and
evaluation technologies will enhance our offering and continue to build
on the momentum we’ve gained.”
About Proclivity Systems
Proclivity enables online retailers to execute revenue-generating,
direct marketing campaigns based on their customer's individual
valuations and forecasted willingness to buy. Proclivity accomplishes
this by gathering all of a retailer's consumer data into its unique
Consumer Behavior Bank, scoring each consumer and generating individual
valuations by product. Marketers can use this information to easily
create and launch highly targeted campaigns through the consumer's
preferred channels, with success metrics in excess of 20% revenue lift
and 300% ROI. The Proclivity platform also helps retailers retain
existing customers and acquire new ones. For more information, visit www.ProclivitySystems.com.
Affect Strategies
Julia Gaynor, 212-398-9680
jgaynor@affectstrategies.com