ZEDO Inc., the largest privately held ad server in the US, today
announced that it has added European ad network Pictas Interactive to
its ever-growing customer base worldwide.
ZEDO has been expanding its presence in the European market. Recent
feature developments for Europe include new formats and built-in ad
network optimization, behavioral targeting data and a self-service
platform.
Oana Dereli, Managing Partner at Pictas Group, said, “The difference
between Pictas Interactive and the other Eastern European ad networks is
the fact that we deliver real targeted advertising, which benefits our
clients. The future prospects look brighter. Several great formats that
ZEDO offers have already been rolled out to the ad network. We are very
happy that our clients now have access to the ZEDO platform to get
informed in real time about the campaign status and make quick changes,
if necessary."
"ZEDO is excited by the demand in Europe," said Amit Pai, Head of
European Sales. "We plan to make ZEDO the largest privately held ad
server in Europe. ZEDO has formed powerful strategic partnerships and
continues to sign new customers on a weekly basis."
About Pictas Interactive
Pictas Group recently launched Pictas Interactive, an online vertical ad
network focusing on parents and children. One of the premier advertising
networks in Romania, Pictas gathers websites with a common specific
target: diverse informative articles, online contests, online shopping
and entertaining activities for both parents and children. The
Advertisers benefit from targeted advertising, low costs, and
consultancy from Pictas online marketing specialists, while Publishers
benefit financially by placing ads on their websites. (www.pictas-interactive.com)
About ZEDO
ZEDO, Inc., the largest privately held ad server in the US, has been
offering a variety of products and services to websites, advertisers and
networks for 10 years. ZEDO focuses on premium technology to increase ad
performance and maximize revenue for publishers. This includes cutting
edge behavioral targeting; ad network optimization; video ad serving; ad
serving on iphones; a widely acclaimed easy-to-use UI; self-service
advertising and new formats to meet advertisers' needs for innovation.
ZEDO is headquartered in San Francisco and has four development centers
in Russia and India. (www.zedo.com)
ZEDO Inc.
Jan Freeman, 415-348-1975
jfreeman@zedo.com