LucidMedia (www.lucidmedia.com),
an optimized display ad network and scalable targeting platform,
announced today that its pioneering demand-side platform (DSP) with
integrated real-time bidding (RTB) is available to interactive
advertising agencies. LucidMedia ADvisor DSP™ is designed for
interactive agencies that need to control their campaigns, extend their
reach into the online community, and streamline the complex process of
acquiring inventory. The scalable platform uses intelligent real-time
bidding strategies on the Internet’s largest repositories including
Yahoo’s RightMedia Exchange and the Google Ad Exchange as well as
numerous aggregators including PubMatic, AdMeld, and the Rubicon Project
giving the platform an unprecedented 45 billion impression-per-month
potential and 95% reach into the U.S. online population.
This announcement comes at a time when an increasing number of agency
executives are contemplating buy-side networks for the financial benefit
of capturing a larger share of advertising dollars. These organizations
invariably need to seek out a platform provider with the necessary
technology that will allow them to manage their campaigns more
effectively, improve their current margins, and gain an edge over their
competition. ADvisor DSP is available as a managed service so that
LucidMedia hosts the software and provides the agency platform team with
a secure login and the guidance they need during the transition. The
platform uses an advanced, proprietary ad server designed specifically
to support critical DSP features like universal frequency capping,
robust auditing, content filtering, and targeting to pages as well as
users. Discrepancy management and reconciliation, Atlas Universal Action
Tag (UAT) compliance, and intrinsic support for engaging rich media
technologies are also core capabilities of the platform.
“We began testing ADvisor DSP internally in January of 2009, effectively
making it the online advertising industry’s first production RTB-enabled
demand-side platform,” said Ajay Sravanapudi, Founder and CEO of
LucidMedia Networks, Inc. “We have processed more than 100 billion
impressions and delivered hundreds of successful campaigns in
preparation for today’s launch. ADvisor DSP allows agencies to bring the
full benefits of our optimized network in-house as they transition into
a buy-side network. ADvisor DSP leverages our robust contextual
analysis, page-level targeting engine, 14,000 micro-segmented
categories, and precise brand-safe filters in a single interface under
agency control.”
About LucidMedia
LucidMedia Networks, Inc. (www.lucidmedia.com)
is a targeting network and ad management platform focused on delivering
optimized performance and branding display advertising campaigns at the
page-level for interactive agencies. Network capabilities are accessible
through a hosted demand-side platform (DSP) with real-time bidding (RTB)
called ADvisor DSP available to agencies as a managed service.
LucidMedia and ADvisor DSP use intelligent, multi-source RTB strategies
across the Internet’s largest repositories creating an unprecedented 45B
impression-per-month potential that reaches 95% of the U.S. online
population. Formally known as Entrieva, the company was founded in 1999
and today processes more than ten thousands ad requests every second for
hundreds of major brand advertisers.
LucidMedia Networks, Inc.
Christopher Weiss, Director of Marketing
and Public Relations, 703-207-0040 x252
http://www.lucidmedia.com
publicrelations@lucidmedia.com