Break Media, the Internet’s premier entertainment community for men,
today announced partnerships with BlueKai, the largest in-market data
auction, and eXelate, the first and largest open marketplace for
audience targeting data, to provide Break advertisers with
industry-leading ad targeting and optimization capabilities. This move
combines one of the largest video and display advertising networks in
the U.S. with new targeting data and tools to maximize the effectiveness
and measurability of ad campaigns.
“Today’s brand advertisers want three things from their campaigns:
reach, effectiveness, and transparency,” said Andrew Budkofsky, EVP of
Sales and Partnerships, Break Media. “These partnerships, combined with
the size of our network and the breadth of our ad offerings, will ensure
that Break’s advertisers will be able to reach as much of their intended
audience as possible, and do so with maximum efficiency and
effectiveness.”
Partnering with Blue Kai – the only auction marketplace that prices data
separately from media – and eXelate – the leader in flexible targeting
solutions that engage audience data throughout the purchasing value
chain – will enable Break to deliver significant new value to its
advertising partners. Break advertisers will now be able to leverage the
latest online consumer intent data to precisely target their campaigns
across every important product vertical, including consumer packaged
goods, auto, travel, and entertainment, ensuring that the most effective
ad is delivered to the most receptive user at any given moment within
the lifecycle of a campaign.
“BlueKai is excited to provide Break Media’s advertisers access to the
world’s largest supply of in-market data,” said Omar Tawakol, BlueKai's
CEO. “BlueKai’s data auction attracts the most in-market transaction
volume in the world, enabling Break’s advertisers to find in-market
audiences at scale. Additionally, by leveraging BlueKai’s breadth and
depth of data, Break’s advertisers can experience superior ROI by
finding and reaching consumers anywhere within the marketing funnel,
from broad reach to in-market.”
“eXelate's broad pool of deep targeting data, matched with Break's reach
within the male demographic, will enable advertisers targeting this
audience to more efficiently execute their campaigns,” said Meir Zohar,
Chief Executive Officer of eXelate. “Break will have the opportunity to
flexibly integrate targeting information from the web’s most diverse
pool of audience data. Whether it’s an auto, CPG, technology, or travel
advertiser, we can help them find the audience they need to reach.”
The Break Media Network has grown 77 percent in the past six months –
from August 2009 to January 2010 – to become a top-10 video ad network,
reaching 86 million unique viewers on a monthly basis (comScore, Feb
2010). The network consists of hundreds of premium partner sites and
provides an all-encompassing advertiser solution for reaching men with
highly engaging ad units: display, pre-roll, and Break’s exclusive
Interactive Engagement Suite (IES). Break Media recently rolled out
several new ad units within the Interactive Engagement Suite, and it is
the first video advertising network to incorporate targeting
capabilities into innovative ad formats such as interactive pre-roll.
About Break Media:
Break Media is one of the largest entertainment properties and providers
of content – video, editorial, and games – to men online. The company's
branded properties (Break.com, CagePotato, MadeMan, Chickipedia,
HolyTaco, ScreenJunkies, AllLeftTurns and FileFront), combined with the
publisher sites in the Break Media Network, reach more than 100 million
men worldwide on a monthly basis. Break Media is currently the
38th-largest web property in the U.S., and it operates the
eighth-largest video advertising network in that market. Break Media
offers its advertisers a variety of unique marketing opportunities,
helping those brands interact with the Break audience on a targeted,
integrated basis using innovative ad formats. For more information,
please visit http://breakmedia.break.com/.
About BlueKai:
BlueKai (http://www.bluekai.com)
created the world's largest and highest-quality online intent data
exchange to better connect advertisers with their target consumers
online. BlueKai aggregates valuable shopping and research activities
across the Internet, offering non-personally identifiable actionable
data to marketers, ad networks, and publishers on over 200 million
retail, travel, auto, education, and financial product shoppers online.
Additionally, through strategic partnerships with top-tier data
providers – who earn revenue in a privacy friendly way – the BlueKai
Exchange gives marketers access to over 10,000 combinations of intent,
demographic, geographic, lifestyle, B2B data and additional segments.
The privately held company is based in Bellevue, WA, and is a recipient
of the AlwaysOn 2009 OnMedia 100 award as a Technology Innovator in
Advertising, and the OnMedia 100 Top Private Companies.
About eXelate:
The eXelate eXchange is the world’s first and largest open marketplace
for behavioral targeting data. Through participation on the eXchange and
access to proprietary data management tools such as eXelate’s teXi, data
buyers build an instant behavioral targeting function and optimize their
campaign delivery, while data sellers gain direct control over their
audience data distribution and build a new privacy–friendly income
stream. The eXchange includes over 40 top ad network, agency and
demand-side platform buyers and dozens of leading publishers, who
deliver targeting data on 150M U.S. unique users each month in lucrative
verticals including Business-to-Business, Auto, Travel, Finance,
Shopping and registration-based Demographics. For more information
please visit www.exelate.com.
Break Media
Meredith Kendall, 310-360-4141 x235 (o)
or
310-739-6867 (m)
mkendall@break.com
http://www.twitter.com/break_media
http://www.twitter.com/breakcom
or
BlueKai
media@bluekai.com
or
eXelate
Uriah
Av-Ron, +972-50-7-427-087
pr@exelate.com