ContextWeb,
Inc.,
which operates the ADSDAQ Ad Exchange, the
largest independent ad exchange, announced today a series of initiatives
that create open and transparent ways for online ad networks and
publishers to work with one another.
First, ContextWeb is introducing PubVantage, (
www.PubVantage.com
),
a new destination integrated into ADSDAQ, that enables Internet
publishers to research, rate and review any ad network and connect to
them via ADSDAQ.
Second, ContextWeb is announcing the
PerformancePrice which auctions each and every publisher ad impression
to all advertisers and networks trading on ADSDAQ, creating a level
playing field for buyers to compete for publishers’ inventory.
”PubVantage makes the ad network selection and integration process
transparent and breaks down the barriers that have inhibited small &
mid-sized publishers and ad networks from working together,” said Anand
Subramanian, ContextWeb’s Founder and President of the ADSDAQ Ad
Exchange.
“Publishers are able to choose those networks
that are most appropriate for them to use and connect to them via our
exchange. The PerformancePrice then ensures that publishers get the best
price for their inventory by having multiple networks and advertisers
compete for each impression on the exchange.”
Networks have indicated that finding, vetting, managing and paying
small publishers is typically a hassle.
As a result,
millions of small publishers that reach highly-desired audiences are not
always able to participate in networks. With these new offerings from
ContextWeb, all that is changed.
"The goal of providing advertisers with virtually unlimited access
to online inventory lies at the core of our business model," explains
CPX Interactive Pres. & COO, Rob Rasko. "We are excited to be able to
work with ContextWeb and seamlessly plug into the ADSDAQ Ad Exchange in
order to add that valuable inventory to our offering of proprietary
relationships and 3rd party partners."
“The power of the ADSDAQ Ad Exchange comes from being able to
connect to multiple ad networks effortlessly with just a few clicks.
This ensures that I maximize revenue for every impression that I
sell from our site.
It also eliminates the need to create a
long daisy chain of ad networks which speeds up loading. In addition I
can maintain fewer business relationships and get a single payment from
ContextWeb covering all network providers working through ADSDAQ,” said
Rick Jaworski, Co-owner of Joyofbaking.com.
"Using the
exchange, I am also able to learn from other publishers what their
experiences are with the various ad networks and share my thoughts on
them to help my peers in the publishing community.”
For publishers, the PerformancePrice works by automatically
monitoring what a publisher earns from its back-up ad networks and lets
other buyers compete for that inventory.
As a result, the
PerformancePrice can deliver higher eCPMs than publishers get from their
back-up ad networks.
Ad Networks benefit from getting
access to publishers’ inventory that they would not otherwise have been
able to bid upon.
PubVantage is the largest single source for publishers to
research, rate and review more than 450 different ad networks. In the
future, the exchange will give networks a similar ability to research,
rate and review their experiences with publishers.
There is no fee for networks or publishers to join ADSDAQ or to
participate in any of these programs.
About ContextWeb, Inc.
ContextWeb operates the ADSDAQ Ad Exchange—the only online ad
exchange where advertisers and publishers both enjoy complete control.
The ADSDAQ Ad Exchange works with more than 12,000 ad buyers and ad
sellers every day. Using page-level, contextual technology the ADSDAQ Ad
Exchange delivers category-specific, brand-safe inventory along with
extensive in-category reach, all with a purchase comparable to a site or
portal buy.
The ADSDAQ Ad Exchange ranks among the top 20 ad-supported
properties according to comScore.
ContextWeb, Inc.’s
investors include leading venture capital firms Draper Fisher Jurvetson
("DFJ"), DFJ Gotham Ventures, DFJ New England, Updata Partners and
Investor Growth Capital. For more information, please visit:
www.contextweb.com
.
Bill Brazell
WIT Strategy Senior Associate
bbrazell@witstrategy.com
917.445.7316