Inventor of the Demand-Side Platform segment and DSP innovator MediaMath
has raised the technology bar again, unveiling a more powerful,
intuitive and easy-to-use version of its heavyweight TerminalOne™
platform.
Amid hundreds of notable upgrades, including deep optimization
enhancements and a more robust reporting and analytics engine, T1 now
boasts a full-feature self-service user interface that allows marketers
to directly manage campaigns according to specific client objectives.
“The new T1 is the only enterprise-class digital media platform and it
represents a substantial leap forward in DSP technology,” noted Anthony
Katsur, GM of TerminalOne, MediaMath’s platform division. “It seamlessly
brings together the supply, data, analytics, workflow automation and
optimization to return focus to client strategy, not tedious media
execution.”
T1 lets marketers buy, analyze and optimize media more dynamically,
efficiently and quantitatively and is the only platform to integrate the
entire display ecosystem – from premium inventory to third-party data to
dynamic creative to brand effectiveness studies and more. It provides
unparalleled strategic capabilities and performance to both DR and brand
clients.
“T1 harnesses the power of display to drive awareness and conversion at
efficiencies unachievable through other display channels,” said Paul
Pereira, vice president of Analytics & SEM at Interpublic Group’s Hill
Holliday. “And it’s not black box. It’s a turnkey media optimization
tool that offers flexibility and control and lets us reach target
audiences at scale.”
T1, road-tested on thousands of worldwide campaigns, was built to solve
the complex needs of digital media buyers, with the core principles of
delivering performance, control, simplicity and insights.
ABOUT MEDIAMATH
MediaMath is the leading provider of digital media trading technology
and services. Its industry-leading TerminalOne™ platform is the first
and only enterprise-class DSP, powering the new marketing professional
with an unmatched combination of supply, data, analytics, workflow
automation and optimization to return focus to marketing strategy rather
than media execution. TerminalOne has driven breakthrough results
for dozens of agencies representing the world’s leading brands –
including units within all 7 global agency holding companies – on more
than 1000 worldwide campaigns. Headquartered in New York City, the
company was founded in 2007 by a seasoned team of entrepreneurs,
marketers, technologists and quants. Investors include Safeguard
Scientifics, Inc. (NYSE: SFE), QED Investors, SJF Ventures and European
Founders Fund. For more information, visit us on www.mediamath.com
or www.terminalone.com,
follow us on Twitter
or Facebook.
MediaMath
Michael Berkowitz, 646-840-4274
mberkowitz@mediamath.com